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	<title>Klarna &#8211; Bullish</title>
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		<title>Klarna Turned Profitable &#8211; the Market Still Isn’t Sure It Believes It</title>
		<link>https://bullish.se/2026/08/13/klarna-turned-profitable-the-market-still-isnt-sure-it-believes-it/</link>
		
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		<pubDate>Thu, 13 Aug 2026 06:00:00 +0000</pubDate>
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					<description><![CDATA[Klarna is a global buy-now-pay-later network that&#8217;s trying to become a deposit-funded digital bank, not just a checkout button. I think Klarna&#8217;s discount to Affirm is roughly the right size given a five-quarter track record with one guidance miss in it &#8212; not proof the stock is cheap, and not proof it&#8217;s a value trap either.]]></description>
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<p class="wp-block-paragraph">Klarna Group plc, the Swedish-founded digital bank and buy-now-pay-later provider, trades on the NYSE at a market cap of roughly $7.5 to $7.7 billion as of early August 2026 — down sharply from its IPO-week high near $15 billion.</p>



<p class="wp-block-paragraph">The stock has swung between $12.06 and $57.20 over the past year, a range wide enough to make most large-cap investors uncomfortable before they’ve read a single line of the income statement.</p>



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		</button><figcaption class="wp-element-caption">Photo: Klarna</figcaption></figure>


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    <h5 class="wp-block-heading font-jetbrains !text-gray-900 dark:!text-gray-200">TL;DR</h5>
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        <ul class="list-disc pl-4 text-left marker:text-gray-900 dark:marker:text-gray-200">
            <li class="font-serif text-sm text-gray-900 dark:text-gray-200">Klarna is a global buy-now-pay-later network that’s trying to become a deposit-funded digital bank, not just a checkout button.</li><li class="font-serif text-sm text-gray-900 dark:text-gray-200">Q1 2026 was the first quarter Klarna posted a positive reported operating profit, and it beat its own guidance range on every single metric — GMV, revenue, transaction margin, and adjusted operating profit.</li><li class="font-serif text-sm text-gray-900 dark:text-gray-200">The real risk isn’t competition from Affirm or Afterpay — it’s that Klarna already missed its own transaction margin guidance once, in Q4 2025, and one clean quarter doesn’t erase that.</li><li class="font-serif text-sm text-gray-900 dark:text-gray-200">Transaction Margin Dollars, the metric management itself says it manages the business to, grew 44 percent year-over-year to $389 million in Q1, after bottoming at 31 percent margin in Q3 2025.</li><li class="font-serif text-sm text-gray-900 dark:text-gray-200">I think Klarna’s discount to Affirm is roughly the right size given a five-quarter track record with one guidance miss in it — not proof the stock is cheap, and not proof it’s a value trap either.</li>        </ul>
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<p class="wp-block-paragraph">Here’s the number that should reframe how you think about this company: transaction margin dollars, the metric Klarna’s own management says it “manages to,” bottomed at a 31 percent margin in the third quarter of 2025 and climbed back to 38 percent by the first quarter of 2026. </p>



<p class="wp-block-paragraph">That’s not a story about a BNPL (Buy Now Pay Later) app losing its edge.</p>



<p class="wp-block-paragraph">That’s a story about a lending business absorbing upfront credit provisions on a fast-growing loan book before the interest income from those same loans has had time to accrue.</p>



<p class="wp-block-paragraph">Whether you believe the recovery is durable or a one-quarter blip is, in my view, the entire debate about this stock right now.</p>



<h3 class="wp-block-heading">Payments App or Bank — And Why That Distinction Matters</h3>



<p class="wp-block-paragraph">Klarna operates as a licensed digital bank headquartered in Stockholm, listed on the NYSE under the ticker KLAR.</p>



<p class="wp-block-paragraph">It runs three consumer products stitched onto a two-sided network of merchants and shoppers: Pay in Full (an everyday debit-like product), Pay Later (an interest-free “charge card equivalent” for medium-sized purchases), and Fair Financing, a longer-duration, interest-bearing installment product that runs three to 48 months.</p>



<p class="wp-block-paragraph">As of Q1 2026, the network spans 1.075 million connected merchants and 119 million active consumers.</p>



<p class="wp-block-paragraph">The company’s own framing — “spend-centric, not lend-centric” — is worth taking seriously rather than dismissing as investor-relations language.</p>



<p class="wp-block-paragraph">Pay Later still makes up 77 percent of gross merchandise volume and turns over more than ten times a year, with an average consumer balance of just $124.</p>



<p class="wp-block-paragraph">That’s a fundamentally different risk profile than a revolving credit card balance averaging roughly $6,900 in the U.S. Klarna re-underwrites essentially every transaction rather than extending an open credit line, and the company points to a through-cycle provision rate of about 0.6 percent across two decades and more than half a trillion dollars originated.</p>



<h3 class="wp-block-heading">The Business Model, In Plain Terms</h3>



<p class="wp-block-paragraph">Klarna makes money three ways: merchant fees on Pay Later transactions, interest income on Fair Financing loans, and — increasingly — gains on sale from selling receivables to institutional investors through forward-flow agreements.</p>



<p class="wp-block-paragraph">That third piece matters more than it might sound. In Q1 2026 alone, Klarna offloaded $1.2 billion of Fair Financing receivables and booked a $57 million gain on sale from it.</p>



<p class="wp-block-paragraph">This is a capital-light growth lever: it moves credit exposure off the balance sheet, accelerates revenue recognition, and frees up capacity to keep originating loans without raising new equity or debt.</p>



<p class="wp-block-paragraph">The funding side is arguably the more interesting structural story. Ninety percent of Klarna’s funding comes from consumer deposits — $12.3 billion as of the end of Q1 2026 — mostly long-term fixed deposits concentrated in Europe. </p>



<p class="wp-block-paragraph">That’s a real cost-of-capital advantage over non-bank BNPL competitors that have to fund receivables through securitization or credit facilities.</p>



<p class="wp-block-paragraph">It also means Klarna’s growth is less exposed to the kind of funding-market stress that can strangle a pure-play lender overnight.</p>



<p class="wp-block-paragraph">Distribution is expanding on the merchant side almost as fast as the network itself: Stripe and Nexi are live and ramping as default-on payment partners, with JPMorgan Payments and Worldpay both scheduled to go live sometime in 2026.</p>



<p class="wp-block-paragraph">That’s a meaningful distribution unlock — Klarna doesn’t have to sell merchants one at a time if it’s the default option inside a payment processor’s stack.</p>



<h3 class="wp-block-heading">Why Transaction Margin Dollars Is the Number That Tells the Real Story</h3>



<p class="wp-block-paragraph">Four metrics matter here, and they don’t all point the same direction if you only look at the headline growth rate.</p>



<p class="wp-block-paragraph"><strong>Revenue</strong> grew 44 percent year-over-year to $1.012 billion in Q1 2026 — the fastest quarterly growth rate in the five quarters of data available.</p>



<p class="wp-block-paragraph">Fair Financing is doing the heavy lifting: interest income rose 56 percent, and the segment’s GMV grew 138 percent year-over-year, now representing 12 percent of total volume.</p>



<p class="wp-block-paragraph"><strong>Transaction Margin Dollars (TMD)</strong> is the number I watch most closely, because it’s the one Klarna’s own CFO explicitly frames as the metric the company manages the business to — not revenue, not GMV. TMD hit $389 million in Q1, up 44 percent year-over-year, but the path to get there wasn’t a straight line.</p>



<p class="wp-block-paragraph">It bottomed at a 31 percent margin in Q3 2025 before recovering to 38 percent in Q1 2026. </p>



<p class="wp-block-paragraph">That dip and recovery is the clearest evidence of what management calls “deferred value creation” — Fair Financing requires upfront credit provisions on new cohorts before the interest income from those loans has time to compound.</p>



<p class="wp-block-paragraph">When growth accelerates faster than expected, margins get squeezed first and expand later.</p>



<p class="wp-block-paragraph"><strong>Provision for credit losses</strong> ran at 0.55 percent of GMV in Q1 2026, essentially flat year-over-year (0.54 percent in Q1 2025) and down from 0.65 percent in Q4 2025.</p>



<p class="wp-block-paragraph">That’s the credit-quality reassurance bulls point to — provisioning didn’t spiral even as Fair Financing volume nearly doubled.</p>



<p class="wp-block-paragraph"><strong>Average revenue per active consumer (ARPAC)</strong> rose 10 percent year-over-year to $32, evidence that Klarna is squeezing more value out of its existing 119 million users rather than relying purely on new-user growth to carry the top line.</p>



<figure class="wp-block-table"><table><thead><tr><th>Metric</th><th>Value</th><th>Context</th></tr></thead><thead><tr><td>Revenue (Q1 2026)</td><td>$1,012m</td><td>+44% YoY, +36% like-for-like</td></tr></thead><tbody><tr><td>Transaction Margin Dollars</td><td>$389m</td><td>+44% YoY; margin recovered from 31% (Q3’25) to 38% (Q1’26)</td></tr><tr><td>Adjusted operating profit</td><td>$68m</td><td>vs. $3m in Q1 2025 – a $65m swing</td></tr><tr><td>Provision for credit losses</td><td>0.55% of GMV</td><td>Flat YoY (0.54%), down from 0.65% in Q4’25</td></tr><tr><td>Active consumers</td><td>119m</td><td>+21% YoY; ARPAC +10% YoY to $32</td></tr></tbody></table></figure>



<h3 class="wp-block-heading">What the Chart Isn’t Telling You About the Margin Recovery</h3>



<p class="wp-block-paragraph">The transaction margin dollar chart looks, at first glance, like a clean recovery story: a dip in Q3 2025, then three straight quarters of acceleration into Q1 2026. </p>



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			<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12">
				<path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" />
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		</button><figcaption class="wp-element-caption">Source: Klarna Q1 2026 and Q4 2025 earnings releases. Data as of 2026-08-08.</figcaption></figure>



<p class="wp-block-paragraph">What the line doesn’t show is that this recovery happened at the same time Klarna’s stock fell from a post-IPO high near $57 to a low of $12.06 in March 2026 — a roughly 79 percent peak-to-trough decline. </p>



<p class="wp-block-paragraph">The operating business and the stock price were, for a stretch, moving in almost opposite directions. </p>



<p class="wp-block-paragraph">That’s not necessarily irrational; a lot of that decline predates the Q1 2026 beat and likely reflects the market digesting the Q4 2025 guidance miss along with broader fintech multiple compression. </p>



<p class="wp-block-paragraph">But it does mean the current ~$20 share price already has some of the Q1 recovery priced in, even after a violent round trip.</p>



<h3 class="wp-block-heading">The Market Has Already Priced In the Easy Comparison</h3>



<p class="wp-block-paragraph">The consensus narrative on Klarna right now is roughly: “the BNPL pioneer that finally turned profitable, trading at a steep discount to Affirm because it’s newer to the public markets and still working out the kinks.” </p>



<p class="wp-block-paragraph">That’s directionally true, and it’s also the easy read — which is exactly why I’d push on it a little.</p>



<p class="wp-block-paragraph">Affirm and Klarna posted broadly similar year-over-year growth in their most recent quarters, yet Klarna trades at roughly $7.5 billion versus Affirm’s $24–26 billion, a discount far wider than growth-rate parity alone would explain. </p>



<p class="wp-block-paragraph">Some of that gap is legitimate: Affirm has posted multiple profitable quarters in a row, while Klarna has posted exactly one. </p>



<p class="wp-block-paragraph">Some of it is technical — Klarna’s five-month-old public trading history and 2.08 beta make it a harder position to hold through a drawdown for a lot of institutional mandates, regardless of the underlying fundamentals. </p>


<div class="wp-block-bullish-tracker-tradingview-ticker">
    <tv-single-ticker symbol="NYSE:KLAR"></tv-single-ticker>
</div>



<p class="wp-block-paragraph">But the part of the gap I think is underappreciated is structural: Klarna’s 90 percent deposit-funded balance sheet is a genuine cost-of-capital advantage that neither Affirm nor Afterpay can replicate without becoming a bank themselves. </p>



<p class="wp-block-paragraph">The market is pricing Klarna like a scrappy fintech still proving itself. The funding model says it’s closer to a bank that happens to look like a fintech at checkout.</p>



<h3 class="wp-block-heading">The One Risk Analysts Keep Underweighting</h3>



<p class="wp-block-paragraph">The obvious risk list for Klarna is competitive: Affirm has the Shopify relationship, Block has folded Afterpay directly into Cash App’s 59 million monthly active users, and PayPal is pushing its own pay-later product through sheer distribution scale. </p>



<p class="wp-block-paragraph">Those are real, and worth watching, but they’re also the risks every BNPL earnings call already spends five minutes on.</p>



<p class="wp-block-paragraph">The risk I’d actually worry about is guidance credibility.</p>



<p class="wp-block-paragraph">In Q4 2025, Klarna’s own CFO wrote that transaction margin dollars “came in at $372 million, below our $390-400 million guidance,” attributing the miss to banking-service adoption growing faster than expected. </p>



<p class="wp-block-paragraph">Fair enough — Fair Financing GMV growth genuinely did accelerate to 165 percent year-over-year that quarter, so the explanation is at least consistent with the data. </p>



<p class="wp-block-paragraph">But then Q1 2026 beat the top end of its own guided range on every metric, including adjusted operating profit, which came in at $68 million against a guided ceiling of $35 million — essentially double. </p>



<p class="wp-block-paragraph">That’s not a company dialing in its forecasting; that’s a company whose guidance band has been wrong in both directions within two consecutive quarters. </p>



<p class="wp-block-paragraph">If <a href="https://investors.klarna.com/financials/quarterly-results/" target="_blank" rel="noreferrer noopener">Q2 2026, due August 18</a>, produces a third data point that’s just as far off in either direction, the market should start discounting Klarna’s forward guidance the way it does with genuinely unpredictable early-stage growth names — which would be a real re-rating risk, not a one-quarter story.</p>



<p class="wp-block-paragraph">The second risk worth naming: credit provisions in Fair Financing grew 37 percent year-over-year in Q1 2026, slightly outpacing the 41 percent growth in transaction margin dollars before provisions. </p>



<p class="wp-block-paragraph">It’s a small gap today. If it widens as the loan book scales into a slower macro environment, the margin recovery this article is built around could reverse.</p>



<h3 class="wp-block-heading">Where I Land</h3>



<p class="wp-block-paragraph">Klarna’s Q1 2026 was, by any reasonable reading, a genuinely good quarter — the kind of broad-based beat that would normally do a lot to rebuild credibility after a guidance miss. </p>



<p class="wp-block-paragraph">I think the underlying business is more structurally sound than its stock chart suggests: a deposit-funded balance sheet, a re-underwriting model with a two-decade loss-rate track record, and a transaction margin that’s recovering roughly on the trajectory management laid out. </p>



<p class="wp-block-paragraph">What I’m not willing to do yet is call the guidance miss in Q4 2025 an aberration, because one clean beat afterward doesn’t erase it — it just leaves the sample size at two data points instead of one.</p>



<p class="wp-block-paragraph">What would change my mind in either direction: a second consecutive beat against Q2 2026 guidance would meaningfully raise my confidence that Q4’s miss was noise rather than signal. </p>



<p class="wp-block-paragraph">A second miss — especially one accompanied by rising delinquency in the U.S. Fair Financing cohorts — would tell me the margin recovery story in this article was a favorable quarter dressed up as a trend. </p>



<p class="wp-block-paragraph">Either way, August 18 tells you more about this stock than the last five months of price action did.</p>



<p class="wp-block-paragraph">This is a stock for the investor comfortable underwriting execution risk on a young public company with a genuinely differentiated funding model — not for anyone who needs a multi-quarter track record before they can trust management’s own numbers. </p>



<p class="wp-block-paragraph">If Klarna delivers two more clean quarters against its guidance, the valuation gap to Affirm becomes a much harder case to defend. </p>



<p class="wp-block-paragraph">If it doesn’t, the discount you’re seeing today is the market being right, not early.</p>



<figure class="wp-block-table"><table><thead><tr><th>Field</th><th>Value</th></tr></thead><thead><tr><td>Stock(s)</td><td>Klarna Group plc</td></tr></thead><tbody><tr><td>Ticker</td><td>KLAR</td></tr><tr><td>Exchange / List</td><td>New York Stock Exchange (NYSE)</td></tr><tr><td>Sector</td><td>Fintech / Digital banking – buy-now-pay-later</td></tr><tr><td>Share price</td><td>~$20.13–20.26 (Aug 4–7, 2026)</td></tr><tr><td>Market cap</td><td>~$7.5–7.7 billion</td></tr><tr><td>Dividend</td><td>No</td></tr><tr><td>Next report</td><td>August 18, 2026 (Q2 2026)</td></tr></tbody></table></figure>



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