Klarna Revamps Membership Tiers to Rival American Express
Klarna, the Swedish payments company, is overhauling its European membership program in a bid to challenge American Express, according to Bloomberg, as reported by EFN.
The new structure introduces four tiers priced between 4.99 and 44.99 pounds a month, roughly 65 to 580 SEK. The top-tier card will be made of metal, mirroring Amex’s premium offering.
Klarna has also expanded member perks, adding benefits such as free minutes on Voi e-scooters on top of existing offers.
The move comes after a difficult year for Klarna on Wall Street since its listing on September 10, 2025, with shares down 52 percent.
In July, the company got a rare piece of good news when it was named leasing provider for Apple’s new Apple Upgrade program in the US, which Klarna said would boost its adjusted operating profit.
